Bad PR Behavior:
- sending press releases on topics I do not cover
- badly written press releases
- stupidly written press releases
- press releases that are more than 350 words long
- sending attachments of any kind in email
- "Dear Blogger" pitches. Get my goddamn name right.
- being told what I "will definitely want to cover"
- don't be hostile if the answer is no. You may have another pitch some day that will be right for me.
- don't be clueless
Good PR Behavior:
- READ the blog so you know what the blogger covers
- pitch the blogger by name ("Dear Blogger" doesn't cut it and makes you look like a jerk)
- include links to more info and photos
- think of our reader and why they are reading the blog. Would they really be interested in what you're pitching?
- don't use corporate speak, jargon or BS language
- include your contact information, with a phone number
- don't make a "didya get it call" - ever
- don't count on Bacon's list of bloggers or the info in it. They cover only a tiny percentage of bloggers and they apparently have no clue how to pitch us.
No comments:
Post a Comment